Attending Oracle Open World? What to expect?

Well its that time of the year and that type of blog post. Its imperative to get pumped up on Oracle Open World 2013.  So where would be the focus? Like last year, propaganda on Cloud is inevitable and that has created even more buzz with Oracle’s strategic partnership with Salesforce.com.  Big data & Analytics, 12c Database with Oracle’s Mobile strategy are few more that can generate ample curiosity among attendees.  So how about Engineered Systems? Of course. Especially when Oracle’s mid-market penetration strategies allow to come up with ¼ rack size for ES, which in turn triggers attractive entry points. Don’t know why I think about BMW’s 1-series here If you work directly with any of your Oracle accounts team members, they will highly ‘recommend or encourage’ you to attend ES sessions.
By the way, how many of you thought Oracle and Microsoft never get along. Well you might be right for several years and now that phenomenon has changed. “Microsoft and Oracle: Partners in the enterprise cloud”.  That’s one of the key note topics from Brad Anderson, Corporate Vice President,Microsoft. Yet another reason for OOW’s Cloud mantra.
Anyways, here are few tracks that you can get a glimpse on. Honestly, I find quite a few sessions that elicit significant interest in me.
Oracle database
https://oracleus.activeevents.com/2013/connect/focusOnDoc.do?focusID=23520
Oracle EBS Tools & Technology
https://oracleus.activeevents.com/2013/connect/focusOnDoc.do?focusID=22573
Oracle Mobile
https://oracleus.activeevents.com/2013/connect/focusOnDoc.do?focusID=23570
Oracle EBS Management
https://oracleus.activeevents.com/2013/connect/focusOnDoc.do?focusID=23512
Fusion Apps
https://oracleus.activeevents.com/2013/connect/focusOnDoc.do?focusID=23534
Business Analytics
https://oracleus.activeevents.com/2013/connect/focusOnDoc.do?focusID=22725
Useful links
http://www.oracle.com/openworld/index.html
Schedule Builder
https://oracleus.activeevents.com/2013/connect/dashboard.ww
High level Agenda
http://www.oracle.com/openworld/agenda/index.html